For the companies operating in the Brazilian health sector, it is essential to understand not only the dynamics of the state bureaucracy, but also the thoughts and actions of those who guide and influence the decision-making process, be it in the Executive, Legislative, or Judicial branch. Business opportunities arise when plans are drawn out that align commercial strategies with government priorities.
The health sector is responsible for 9% of the Brazilian GDP and is the source of 35% of the nation’s research and development (R&D) efforts. Additionally, the sector accounts for 10% of the qualified work force in the country. With these statistics in mind, the Brazilian health sector is a complex environment, especially when considering the diversity of actors involved and its functional tendencies. This complexity is compounded by Brazil’s possession of one of the largest public health systems in the world, the Single Healthcare System (SUS), while supplementary healthcare, simultaneously, attends 26.1% of the population. This dual system operates without the necessary mechanisms for public-private cooperation.
Among the foremost challenges to be confronted by the sector are the expansion of access to treatment in the context of reduced funding, the difficulty of managing such a comprehensive system, regulatory hiccups in relation to registration and incorporation of new technologies and clinical research, and the qualification of health professionals.
Prospectiva has been actively involved in the healthcare sector for more than ten years, working with some of the leading companies and sectorial associations across the globe. Among the diverse services offered by Prospectiva are:
- Understanding of the political scenario in areas specifically related to healthcare;
- Gauging of public markets for products and services;
- Design of business models;
- Structuring of partnerships with governmental entities;
- Defense of interests in all three branches of government;
- Proposal of public policies;
- Support in negotiations.